Actually the complaint by The Campaign for a Commercial-Free Childhood to the Federal Trade Commission is that ads and toys tied into the Transformers movie are aimed at kids under 13.
The Boston-based Campaign for a Commercial-Free Childhood called on the commission to work with the toy industry and media companies to develop a uniform rating system so toys tied to PG-13 movies would not be marketed to children younger than 13. It also asked the FTC to investigate the marketing of PG-13 movies to children.
Don’t buy into the bullshit. If you are a good parent, you don’t need a group of a-holes telling you what your kid should or should not be playing with. Heck back in the 50s there were parents complaining the Superman TV show caused kids to jump out of trees attempting to fly.
If you are concerned about what your child is seeing on TV, you have several options:
- Get involved with what your child is watching and make the call yourself
- Change the channel
- Turn the TV off and have your kids read comics
Now someone is going to say comics aren’t for kids under 13, but I’m going to have to disagree. I’m not going to let my son read The Boys until he is old enough to understand everything that is going on in the title, but as a young tyke, the Johnny DC line is more than age appropriate. So are a most of the titles from the Silver Age. The key factor here is I’m the one getting involved in what my son will watch or read, not some advocacy group.
Get involved in your kid’s life, don’t let them be raised by someone else.
Rant off :)