Variety is reporting the toy company Mattel has made a deal with Warner Bros. to become the official toy maker for DC Comics.
But the new multi-year deal makes Mattel the master toy licensee for the complete DC portfolio, which includes characters such as Superman, Batman, Wonder Woman, the Joker, the Flash, Green Lantern, Aquaman, Green Arrow and Justice League.
What is really cool about this deal, is it not only includes current and future films and properties, but also DC items from the past. Since Mattel already has the Justice League line, let’s hope this new deal will allow them to create animated versions of future characters, like the surprise Comedian character that appeared on this site recently.
Mattel says they will also create a DC Superheroes section in retailer’s toy aisles. Unfortunately, the town I live in doesn’t have a Target and I’m forced to shop at that god-awful Wal-mart which tends to avoid most cool Mattel toys.