You may remember the brouhaha surrounding the Platinum Studios plot to get Cowboys and Aliens to hit the number one spot several months ago, as a way of generating interest among the “Hollywood Elite” to pick the property for a film development deal.
Well apparently it worked! Variety is reporting DreamWorks and Universal Pictures have joined forces to turn the comic into a movie.
Imagine partners Brian Grazer and Ron Howard will produce along with Platinum Studios chairman-CEO Scott Mitchell Rosenberg and Alex Kurtzman and Roberto Orci. Ervin Rustemagic and Rich Marincic co-produce.
Script will be written by Mark Fergus and Hawk Ostby.
While a lot of people in the industry called foul (or is it fowl?) on the whole “Rise to Number One Scheme”, Platinum was able to pull it off and made the deal they were looking for. I did read the first issue – it wasn’t the best piece of comic work out there, but it was enjoyable for what it was. And, remember Rosenberg is the one that brought the indie comic Men In Black to the big screen, and it was a huge success. We’ll continue to follow the story and the backlash this report is sure to generate over the next couple of years.