In the battle of the box office it wasn’t Pirates v. Ninjas this past week, but rather pirates taking on the webhead. According to box office results, Pirates did a very good job in its first six days in the box office, but Sony is claiming Disney/Buena Vista pulled out some fuzzy math to propel the pirate movie above S3.
Arguably, the flap originated when Sony opened “Spider-Man 3” on a Tuesday in 18 overseas markets and later claimed a six-day opening record of $232 million in addition to other more conventional landmarks.
Disney/BVI followed by heralding its “six-day” record of $251 million. But throughout the past weekend, verbal darts were flying — mostly off the record — about which distributor included or excluded certain boxoffice figures to bolster their respective claims.
As I’ve always said there are three kinds of lies; lies, damn lies, and statistics. Depending on which way each of these companies is tabulating their statistics on the box office draw, it could go either way. Instead of projecting figures, companies like Sony and BVI should use actual figures. This keeps them out of all sorts of hot water in reporting how much they owe their stars and such.