Twentieth Century Fox and the Franklin Mint are joining forces in what I can only describe as one of the strangest marketing campaigns I’ve seen in a while. The Franklin Mint is turning a 2005 California statehood commemorative quarter into a Silver Surfer quarter.
The 40,000 coins will be distributed in cities across the United States just in time for the Memorial Day weekend. Anyone who finds the Silver Surfer coin will be directed to the Fantastic Four website where they can regisister for a chance to win a trip to London for the June 12th premiere of the movie.
For some reason I always thought defacing U.S. currency was against the law, but I guess I’m wrong – especially when the fate of millions of dollars in box office sales is at stake. It is probably just a sticker that peals off anyway, meaning those 40,000 coins could quickly turn into 10 coins after an hour of jingling around in people’s pockets.