The prequel story, which is written by one of the show’s producers, Peter Johnson (in consultation with show creator Eric Kripke), spotlights patriarch John Winchester, who, after witnessing the murder of his wife at the hands of a demon, begins a journey into the dark world of the supernatural.
DC appears to actually be listening to fan suggestions that the company advertise its comics during related shows. DC is doing exactly that with two 15 second spots airing during the May 3 show.
Comic shops are also able to get into the act as fifteen CW affiliates in small markets across the nation are working with retailers for a Supernatural/Smallville promotion tied into the release. This includes a prize pack including an autographed copy of Supernatural: Origins #1, Smallville TP, DVDs and more.
Supernatural: Origins #1 arrive May 2.
via DC Comics